Government Service Insurance System(GSIS)

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Date: Nov. 23, 2021, 12:45 p.m.

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Date: 2021-11-23 16:46:22.000000

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Marketing Strategies Used by GSIS to Gain More Members

Published by Government Service Insurance System(GSIS) on Nov. 23, 2021.
Requested from GSIS by L. Portus at 12:45 PM on Nov. 23, 2021.
Purpose: Research and Study
Date of Coverage: 11/23/2020 - 11/23/2021
Tracking no: #GSIS-226615806232

E.BEDIA Nov. 23, 2021, 12:45 p.m.

Good day! I, Erwin Vic Bedia, am currently conducting a study on online marketing practices for increasing membership levels. In this regard, may I please ask what are the current marketing strategies being used by GSIS to gain more members? Kindly specify each method and explain. Thank you. Regards, Erwin

A.OCAMPO Nov. 23, 2021, 4:46 p.m.

Under Section 3 of RA No. 8291, membership in the GSIS shall be compulsory for all government employees receiving compensation who have not reached the compulsory retirement age, irrespective of employment status, except members of the Armed Forces of the Philippines and the Philippine National Police and contractuals who have no employer and employee relationship with their agencies. GSIS covers all government workers irrespective of their employment status, except: 1. Members of the Judiciary and Constitutional Commissions who are covered by separated retirement laws; 2.Contractual employees who have no employee-employer relationship with their agencies; and 3. Uniformed members of the Armed Forces of the Philippines and the Philippine National Police, including the Bureau of Jail Management and Penology and the Bureau of Fire Protection. Except for the members of the judiciary and constitutional commissions who shall have life insurance only, all members of the GSIS shall have life insurance, retirement and all other social security protection provided under RA No. 8291

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